Researchers look to human 'social sensors' to better predict elections and other trends

Election outcomes are notoriously difficult to predict. In 2016, for example, most polls suggested that Hillary Clinton would win the presidency, but Donald Trump defeated her. Researchers cite multiple explanations for the unreliability in election forecasts—some voters are difficult to reach, and some may wish to remain hidden. Among those who do respond to surveys, some may change their minds after being polled, while others may be embarrassed or afraid to report their true intentions.

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