Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of “fragrance” on consumers’ emotions, memory, and deep emotional bonds with luxury brands. Going beyond conventional survey-based approaches, this study […]
Researchers have taken inspiration from nature to create a robotic wing that can sense and adapt to changes in water to deliver unparalleled stability. Drawing on the adaptive movements of birds and fish, the wing […]
From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen Ho and […]
When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is “fair” has a lot to do with how wealthy you are. In the study “Seeing […]
Regular perovskite solar cells (PSCs)—which place the electron-transport layer beneath the perovskite absorber and the hole-transport layer on top—have limitations with respect to large-scale manufacturing and stability. In contrast, inverted PSCs—which reverse the positions of […]
A team from the University of Stuttgart, together with international researchers, has succeeded in enhancing both the efficiency and environmental resilience of perovskite solar cells. This is another important step toward the application of a […]
Sexist. Dystopian. This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell […]
A study conducted by the Carlos III University of Madrid (UC3M) concludes that effective adaptation in crisis and emergency situations requires teams to accurately understand unfolding events and flexibly use different coordination processes. Paradoxically, the […]
In a post-COVID world, CBD living is losing appeal with Australian residents opting for lower-density housing, according to new research from Adelaide University. Published in Regional Studies, the research examined the future direction of population […]
A new study examining digital behavior in Taiwan suggests that simply having internet access is no longer enough to ensure digital inclusion—a finding with growing implications for the United States as governments, schools, and employers […]
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