Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of “fragrance” on consumers’ emotions, memory, and deep emotional bonds with luxury brands. Going beyond conventional survey-based approaches, this study […]
Researchers have taken inspiration from nature to create a robotic wing that can sense and adapt to changes in water to deliver unparalleled stability. Drawing on the adaptive movements of birds and fish, the wing […]
From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen Ho and […]
When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is “fair” has a lot to do with how wealthy you are. In the study “Seeing […]
Regular perovskite solar cells (PSCs)—which place the electron-transport layer beneath the perovskite absorber and the hole-transport layer on top—have limitations with respect to large-scale manufacturing and stability. In contrast, inverted PSCs—which reverse the positions of […]
A study published in Nature Food by researchers from the Politecnico di Milano and the University of California at Berkeley provides forward-thinking answers to the debate on the role of environmental stresses on migration processes. […]
A study published in the Chemical Engineering Journal proposes a new approach to environmental remediation of pharmaceutical pollutants in water flows. This approach is based on a phenomenon known as “sparks,” which refers to the […]
Even the most remote regions of the globe are not free from plastic pollution. In a study published in Marine Pollution Bulletin, researchers from São Paulo State University (UNESP) in Brazil have detected plastic rocks […]
An international team of scientists led by the University of Bath has developed a new catalyst—a substance that speeds up chemical reactions—that uses sunlight to break down so-called “forever chemicals” prevalent in the environment and […]
Future devices will continue to probe the frontier of the very small, and at scales where functionality depends on mere atoms, even the tiniest flaw matters. Researchers at Rice University have shown that hard-to-spot defects […]
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