Phys.org – Business

Employees who are impressed by vague corporate-speak like “synergistic leadership,” or “growth-hacking paradigms” may struggle with practical decision-making, a new Cornell study reveals. Published in the journal Personality and Individual Differences, research by cognitive psychologist […]

A survey of nearly 6,000 UK households warns of a sharp increase in those aged 40–59 years using buy-now-pay-later loans (BNPL). These loans are currently accessed by 18% of UK households (up from 15% in […]

An office job calls for a “fast-paced, fit and energetic” person who can “stand out” in a crowd. How likely are you to apply? A new University of Guelph study, led by Dr. Melissa Walker […]

Promoting women’s ownership in wineries can boost sales among the largest group of U.S. wine consumers, who happen to be women. Messages like “proudly made by a woman winemaker” increased women’s intentions of purchasing wines, […]

The COVID-19 pandemic introduced uncertainty, fear, and an unparalleled economic shock, resulting in the most extensive government stimulus package—totaling $2.9 trillion—in U.S. history. According to a new study, those stimulus checks more often went to […]

COVID-19 made remote work and remote learning a new norm for employees and students. But even as many have returned to offices and schools, one of the pandemic’s quieter legacies is influencing both the workplace […]

Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of “fragrance” on consumers’ emotions, memory, and deep emotional bonds with luxury brands. Going beyond conventional survey-based approaches, this study […]

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen Ho and […]

When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is “fair” has a lot to do with how wealthy you are. In the study “Seeing […]

Sexist. Dystopian. This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell […]