The market for video-on-demand platforms has grown rapidly in the last decade, with nearly 90% of U.S. households subscribing to a service, and most subscribers having four or more platforms. In this context, and as more than a third of U.S. subscribers cancel their subscriptions within short periods, retaining subscribers and maximizing engagement have become crucial to the industry.
Streaming video-on-demand episodes gradually boosts consumers’ searches, subscription rates
