In September 2018, Snapchat launched a new generation of its Snap Spectacles. Instead of relying on a traditional advertising campaign to promote the camera-enabled sunglasses, the brand chose an influencer to get the word out.
In September 2018, Snapchat launched a new generation of its Snap Spectacles. Instead of relying on a traditional advertising campaign to promote the camera-enabled sunglasses, the brand chose an influencer to get the word out.
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