What is Responsive Web Design?

Responsive Web Design

The underlying concept of responsive web design (RWD) can be derived from the name itself. RWD encourages the approach where the design and development of a website are created in such a manner that they respond to the environment and behavioral patterns of the user based on his/her screen size, the platform of use and orientation. The practice of amalgamating flexible grids and layouts and capitalizing on the strategic use of CSS media queries are tagged as the rudiments of responsive web design and rightfully so. This implies that if a user is browsing a website that has been delineated on the principles of responsive web design then he can seamlessly keep switching between his tab, mobile and laptop because through this shift, the website will automatically transform to adjust with the modified font size, resolution and scripting abilities.

Apart from this, the settings of the device on which the website is being launched should also be taken into consideration. It also shouldn’t block the user access to the page if they have a VPN turned on. The website should run smoothly across the devices at all times. Therefore, it can be inferred that this technique of web designing eliminates the need of curating distinct design and development phases for each new gadget that is launched in the market.

How does responsive design work?

The most crucial component of responsive web design is fluid grids and there are no two ways about it. These grids allow the font, pictures, and other such elements of the webpage to adjust themselves according to the size of the screen and not simply acclimatize with the pixels. Simply put, the dimensions of every subject that appears on the screen should increase or decrease in such a way that they look at par with one another.

How can responsive web design benefit small-scale businesses?

As we have mentioned in the preceding segment, responsive web design is aimed at enhancing the comfort and convenience of the user, while preserving the integrity of the website. This means, if a customer has to choose between two companies by exploring their websites then, the chances are that he/she would prefer resorting to the one that identifies his requirements and resultantly, adapts with the variations. If reports are to be believed, responsive web design draws about 45% of the consumers thereby, proving that they indeed perform better than their conventional counterparts.

Here are some benefits of RWD for small and medium-scale businesses:

  • Regardless of the size of the device that is hosting the webpage, the latter will configure itself with the proportions for the viewing pleasure of the user.
  • Responsive web design maximizes the screen size that is available with the user; meaning, none of the fonts, images, or HTML elements appear out-of-the-place and consequently, the website looks whole and gratifying.
  • Lastly, RWD is cost-friendly and easy maintenance because clearly, you will be spared from the exertion of managing multiple websites and work on the updates differently. If you need to add or remove a piece of information, doing that on a single website would take care of it all.

As the use of smartphones and tablets continue to increase, it is crucial to have a responsive website.

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